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BulkBarn is all about big. It’s Canada’s biggest (and most loved) bulk food retailer. They offer big variety, big fun, and big possibilities—it’s the only store where you can buy a wee pinch of this, or a big pound of that, whatever “that” is. We’ve updated the brand to appeal to a bigger audience, inspired by the notions of scale and abundance. Elements include a big, new logo type (so big it won’t fit on one side of the shopping bag) and super-big product photography for in–store signage. All graphic elements are paired with big, playful copy to create a bold brand with a big, big, heart.

Photography: Arash Moallemi

© Leo Burnett Design
111 Queen St. East, 3rd Floor
Toronto, M5C 1S2