LCBO Rebrand

With 650 stores throughout Ontario, the provincially owned Liquor Control Board of Ontario (LCBO) is one of the world’s largest buyers and retailers of beverage alcohol. We were tasked with refreshing the brand to make it feel more human and less institutional, from the logo and brand design system, to store interiors, bags, signage, website and more.

Photography: Michael Graydon + Nikole Herriott
Store Design: II By IV