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LCBO Rebrand

With 650 stores throughout Ontario, the provincially owned Liquor Control Board of Ontario (LCBO) is one of the world’s largest buyers and retailers of beverage alcohol. We were tasked with refreshing the brand to make it feel more human and less institutional, from the logo and brand design system, to store interiors, bags, signage, website and more.

Photography: Michael Graydon + Nikole Herriott
Store Design: II By IV

© Leo Burnett Design
111 Queen St. East, 3rd Floor
Toronto, M5C 1S2