Qoni Brand
Launch
Creating a world of warmth. A small artisan community in Peru needed help turning their handmade knit goods into a modern fashion brand ready for the global market. We created the brand’s identity from top to bottom, giving it a name, wordmark, brand story, lookbook, promotional material, and retail tags. Qoñi, meaning warmth in the region’s native language, was perfectly suited to the brand’s line of cozy alpaca goods.
Photography: Saty + Pratha
Photography: Saty + Pratha
![](https://freight.cargo.site/t/original/i/0f5f5163261cede119d8e1dd5068d9a76e0cab2da0acf65bc807a409406dc490/LeoBurnett_Qoni_01.jpg)
![](https://freight.cargo.site/t/original/i/43da722107e7b35aca8c0857bd48a4cc1f7c35776726f8fbaebcbb29abc58c87/LeoBurnett_Qoni_02.jpg)
![](https://freight.cargo.site/t/original/i/474339dc1969344db5cec02bc21c5738ef65f4c94a2eff033c418cd11fc6883c/LeoBurnett_Qoni_04.jpg)
![](https://freight.cargo.site/t/original/i/faff28ef46c7a7177befae6ea80727225bf348d8e63c3f70e464321a62fc15ee/LeoBurnett_Qoni_05.jpg)
![](https://freight.cargo.site/t/original/i/c0b4332d690e7be5b94ca1a8f4e7a75fb0936cd9484fe25413d32621e80ecb46/LeoBurnett_Qoni_06.jpg)
![](https://freight.cargo.site/t/original/i/dbeee50163b97681a5b3bf6cf7ba88044608b906e9d3e6acfac16289a5a59d4d/LeoBurnett_Qoni_07.jpg)
![](https://freight.cargo.site/t/original/i/43babd958106962fbd3c97109b5eb952343489e2fb432ae6cf5fd16ea01a7b40/LeoBurnett_Qoni_08.jpg)
![](https://freight.cargo.site/t/original/i/97907f53f8cd1c193978e50cce296e1e29e289c7fb5811cf59308eabc3f28485/LeoBurnett_Qoni_09.jpg)
![](https://freight.cargo.site/t/original/i/c019282763fe65552cb24fed94705dffe44618a4db6f8a610c4f039a81754a16/LeoBurnett_Qoni_13.jpg)
![](https://freight.cargo.site/t/original/i/191954aa58c81dcfabcb4bab4d8274d26554815b58eb4df7dad8201be24ae632/LeoBurnett_Qoni_12.jpg)
![](https://freight.cargo.site/t/original/i/8233a7fb170992140db9fd5fcb048c68fc98ef1a1feceac3450ffa1cabee176e/LeoBurnett_Qoni_11.jpg)
![](https://freight.cargo.site/t/original/i/f1037880b36dbccf82605916f505fbeaf5c186f92751a43d44c4d73d0ec4a579/LeoBurnett_Qoni_10.jpg)