Round-the-Clock
Pizza Box

Designed for Toronto's 7 West Restaurant, a 24-hour restaurant that wanted to boost off-hour pizza orders. So, we targeted loyal, regular-hour customers by turning 7 West pizza boxes into reasons why any time can be pizza time. If someone ordered pizza at 1 PM, they received it in a box that suggested why 1 AM is also a great time to devour pizza. 12 boxes were designed, one for every hour, and coordinated to delivery hours.

Photography: Mike Tjioe