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Pizza Box

Designed for Toronto's 7 West Restaurant, a 24-hour restaurant that wanted to boost off-hour pizza orders. So, we targeted loyal, regular-hour customers by turning 7 West pizza boxes into reasons why any time can be pizza time. If someone ordered pizza at 1 PM, they received it in a box that suggested why 1 AM is also a great time to devour pizza. 12 boxes were designed, one for every hour, and coordinated to delivery hours.

Photography: Mike Tjioe

© Leo Burnett Design
175 Bloor St. E.
Toronto, M4W 3R9