TD Coin Poster

Teaching kids the value of saving, one coin at a time. 78% of parents feel they aren’t successful at teaching their kids about money. During Financial Literacy Month, we created a tool to help parents teach. The TD Coin Poster is a tactile savings account for kids. Along with their parents, kids could pick the item they wanted to save for and over time insert the coins needed to buy it. When all the slots were filled by the appropriate coins, the item could be bought. Each coin saved was an opportunity for parents to educate their kids about money.

Photography: Arash Moallemi

A custom-designed typeface that will set TD apart from the rest. Highly flexible, friendly and efficient, TD Graphik will help maintain a clean brand presence across all media and communication channels. The font is designed to be readable, ownable and accessible.