The HumanKind™ Study

An annual study of issues keeping Canadians up at night. The HumanKind™ Study unpacks the complexities of housing, healthcare, inflation, climate, technology, and more—distilling key tensions and insights to help brands navigate the ever-evolving landscape and connect meaningfully with consumers today. Bold and strategic typography creates a clear hierarchy, allowing critical insights to stand out with purpose, while flat illustrations break down intricate concepts, making the study both visually captivating and effortlessly navigable—setting a new standard for data-driven design.